Search Engine Optimization (SEO) is a process of optimizing web pages in order to rank higher on search engine result pages.

Google SEO work significantly on two task:

Crawling– To find the webpages search engine use crawlers, which are also called spiders. It crawls from pages to pages through links to get indexed.

Indexing– After crawling the next process is indexing. Search engines store the content from webpages.

Ranking – Determine the most relevant pages in regards to relevant queries of the user to rank pages accordingly.

The main purpose of SEO is to bring organic traffic on web pages. For business, SEO increases the visibility of a website, generating organic traffic to increase click through rates of the website.

Optimization of web content, architecture and links. It mainly includes On-page, Off-page and technical SEO.

Right keywords will help businesses reach their target audience. Among many keywords it’s important to choose the right keyword that exactly your target audience is searching for on search engines.

Start with a broad niche related to your business. Write down 5-10 topics to write content. Ex: Digital Marketing

Now, it’s time to niche down. You can’t rank on a broad topic. Micro-niche is important because it is less competitive and relevant to your target audience search query. Ex: SEO in digital marketing.

Understanding user intent is important as it is what your audience is searching to solve the problem.  

Google related searches will give better suggestions on the specific keywords. There are tools to gauge the keyword metrics. Here are tools to use to find right keywords:

Ahrefs

SEMrush

Ubersuggest

Google Keyword Planner

Moz

Keyword Everywhere

Opt for keywords with high search volume and low competition. Find out the long-term keyword to target. It has less competition and more specific, that easily reaches the audience.

Analyze competitors’ target keywords. These keywords are real gems that actually are ranking on Google for specific terms. Targeting these keywords in your content is important.

There are many paid and free best SEO tools available. Some of which are: 

Ahrefs

SEMrush

Moz

Google Analytics

Ubersuggest

Panguin Tool

KWFinder

Yoast SEO

Screaming Frog

Best strategy to optimize search engine is:

Create high-quality content.

Add LSI (relevant keywords)

On-page SEO

Improve loading speed.

Make your site mobile-friendly.

Include internal links in content.

Integrate structured data

Optimize Alt image

Integrate voice search optimization 

Improve Local SEO

Get High-authority backlinks

Set up Schema Markup

Optimize Video Content

Adopt AI-Powered SEO Tools

Use AI Chatbots

SEO is helpful to enhance visibility of a website by ranking higher on search engine result pages. More visibility gives more sales and ROI for any business. SEO is a cost-effective marketing strategy to promote your business. Practicing SEO for websites will grow your business and create brand awareness in the market.

Followings are the types of SEO:

On-page SEO

Off-page SEO

Local SEO

Technical SEO

Mobile SEO

E-commerce SEO

White-hat SEO

Black-hat SEO

Gray-hat SEO

Black-hat SEO is a way of scheming Google algorithms to rank higher in search engine result pages. This includes spammy or paid link-building strategies, keyword stuffing, etc. Black hat SEO will give fast results but if detected by Google, can cause penalties and negatively affect site ranking. Better to avoid black hat SEO.

White-hat SEO is the SEO practices that follow Google’s guidelines. It is   an authentic way to improve site ranking. In a long-run white-hat SEO is helpful to create a successful website. For white-hat SEO use keyword-rich high quality content, descriptive meta tags and make websites easy to navigate.

SEO is a core of digital marketing success. It is useful for every business owner to build their brand and online presence. The results of SEO are long-lasting and cost-effective. Optimizing SEO will outrank competitors with poor SEO strategies. When you know what your target audience needs and help them solve problems, they become your regular customer. Thus, giving better user experience SEO is a need of every business owner to thrive in the market. Since SEO is a long-run game, it will last forever.

SEO cost can vary considering geography, project and purpose. The local price of SEO starts with $500. However, the average cost can be $2500 to $5000 a month.

There are many online SEO courses available for free. Some of which are:

Backlinko (SEO marketing hub)

Yoast (Free SEO Training: SEO for Beginners)

Reliablesoft (Free SEO Course)

Hubspot (SEO Certification Course)

Ahrefs (A Beginner’s Guide to SEO Success)

On-Page And Technical SEO Course (SEMRush)

Search Engine Journal (Engine Jornal: A Complete Guide to SEO)

SEO is a component of digital marketing. It is a device that ensures the online presence of websites on search engine result pages. It increases the visibility of websites so more and more target audiences can discover you. SEO is a tool to reach target audience, brand awareness, expand business leading to more sales and revenue. SEO provides organic traffic to websites at optimum ROI. Its goal is to bring organic traffic by ranking higher so you can get more conversations than your competitors.

Yes, SEO is a part of digital marketing.

Understand the needs of your target audience.

Analyze the keyword gap of competitors.

Keyword placement in introduction, title, subtitle and conclusion.

Internal Links

Get high-authority backlinks

Consider feature snippets.

Make website mobile-friendly

Eliminate speed loading time of website

Make the website user-friendly.

It takes time for SEO to work and won’t show quick results. SEO requires time and patience. If done well SEO strategies will give fruitful results in 6 to 12 months.

Optimization of websites is a practice of improving website performance in order to increase visibility by ranking on SERP for relevant search queries.

The 3 important components of SEO are:

On-page SEO

Off-page SEO

Technical SEO

Keyword optimization is the first most important part of SEO. Without keyword optimization ranking on SERP is next to possible. Here are ways to optimize keywords for SEO:

Perform On-page SEO audit of website

Find right keywords for your site based on search intent

Prioritize long-tail keyword

Ensure the content is focusing on primary keyword

Consider target audience

Add keywords at right place

Avoid keyword stuffing

Write for humans, not for search engine

Ensure that each page get indexed

Like website SEO, social media SEO is a process of ranking higher on search results. Visibility on social media platforms will drive huge traffic to the website.

SEO hosting is a multiple website hosting across multiple C class Internet Protected addresses with different domain names. It is a website design that links various websites managed by the web owner along with their own SEO. This SEO hosting ensures the fast loading sites and improves search engine ranking of the site.

SEO is a crucial part of digital marketing to grow the audience. It helps businesses to establish a brand which is necessary in today’s world. SEO provides free organic traffic that increases visibility of a website by ranking high on SERP. In the long-run SEO will build trust and grow wider which is the need of every business in today’s competition.

The difference between SEO and Online Marketing is:

SEO is a strategy to rank websites higher on search engine result pages. Online marketing is a promotion of a brand via various digital marketing channels like social media marketing, email marketing, website marketing, and paid advertising. 

While SEO is free, online marketing is not.

Paid advertising will drive an instant spike of traffic on websites while SEO will provide organic traffic. 

PPC is short-term and SEO is a long-term process to increase visibility on a website. 

However, the click-through rates of SEO are higher than PPC. 

The visibility on PPC may not last longer but SEO is a consistent practice to increase visibility.

SEO is not easy. It’s not too complex either. You need to keep updating information on your website. Also, keep changing the SEO techniques along with changing Google algorithms.

You can do it by yourself for small tasks. However, SEO professionals will help you achieve the goal of ranking higher on SERP. For long-term hiring a professional SEO is better for business than doing it alone. Every company needs to invest in SEO.

Outsourcing the right SEO agency will eliminate the burden to some extent. Here are the some benefits a brand can avail by outsourcing SEO agency:

Expertise of experienced SEO professional

Get ranking results in lesser time

Enhanced productivity

Access to best SEO tools and techniques

Lower cost of SEO services 

They will give a fresh perspective to objects and fix the flaws.

The sole purpose of SEO is to rank websites higher on SERP. This increases visibility and drives more traffic. If implied strategically SEO will give more conversion rates and as a result increased sales. SEO is super-effective to reach your buyers and make conversion.

There are always some misconceptions about SEO:

Adding more keywords will help you rank websites higher on SERP.

Meta descriptions aren’t important.

SEO is not free.

It’s easy to manipulate Google algorithms.

Links don’t matter.

You don’t need to hire an SEO expert for a successful website.

Yes, SEO changes every day. When it comes to Google there are algorithms and other small improvements everyday. Maybe and maybe not. But SEO rules change frequently.

There is always controversy about SEO pioneers. If you ever wonder who started this, you might consider many behind this hype. However the big fishes are:

Danny Sullivan

Greg Boser

Bruce Clay

Google has rolled out Helpful Content Update December, 2023.

Google Search Central announced this update on twitter. 

Relevant and helpful content will be a priority to rank.

AI content will not be accepted. You can take assistance from AI but Google considers only content written by humans keeping the target audience in mind.

Less crawling is another important update by Google. So focus on on-page SEO to grab the chance of ranking high.

Google’s E-E-T (Expertise-Authority-Trust) is now E-E-E-T (Expertise-Experience-Authority-Trust) from December 2022. Google will also consider the experience of the creator to evaluate the quality of content.

Fast page loading and high performing sites will continue to prioritize.

Ensure you haven’t turned on Search Engine Visibility in WordPress.

Parmalinks should clearly address what the post, page or blog is about to improve user experience and SEO.

Add categories and tags so search engines can understand what the content is about for indexing.

Add an SEO plugin in WordPress to improve SEO.

Improve the readability score of content.

To increase authority add internal links.

XML sitemaps are code files including each page of your website. It is useful for search engines to find, index and rank the content on your site.

Use Alt Images to optimize images. It helps search engines to read images and rank your sites.

Add Nofollow link in Link Relationship whenever you add hyperlink or manually add a Nofollow link to your wordpress site.

Choosing the right SEO company is not easy. Here are suggestions on finding best SEO company to ace your SEO game:

Set your goals and options choose the SEO company that helps you achieve goals.

Best SEO company has a great experience. They’re updated with the latest Google algorithm which makes them responsible and reliable. This is crucial for any SEO company.

Ask them how long they’ve been in the SEO journey.

Results and Testimonials of previous clients. Their plans to achieve the goals to get results will help you understand how much they’re grounded

A best SEO company should be adaptive and quick to make changes along with changing algorithms of Google.

These SEO companies are good communicators. 

Make sure the SEO company has the right SEO strategies that work for your website.

You can’t rely on Google all the time. Word of mouth can be the right method to find the best SEO company. Ask professionals in your industries who can give best suggestions.

Type of SEO services may vary from company to company but here are common SEO services that SEO company provides:

SEO audit

On-page SEO

Off-page SEO

Technical SEO

Local SEO

E-commerce SEO

Website structure analysis

Website code and structure

Content  analysis

SEO competitive analysis

Monthly SEO Report

Change the number, Keyword placement change, Length of Title and description, changing words, etc variations will be helpful for A/B testing of SERP. This will let you know which title and description works to improve click through rates. It’s important to test so you keep changing with change in customers behavior and market trends. The experiment of these elements won’t hurt SEO, instead will increase the chances of success.

Bounce rate is the rate of people visiting your site and leaving without viewing all pages.

Bounce rate doesn’t directly affect SEO but it highlights the reasons of unsatisfied customers that actually affect SEO. This can be slow page loading, poor content quality and poor mobile-friendliness of a webpage. Any of the above can be a reason for poor user experience. And when it comes to unsatisfied users, it is unsatisfied Google. So, bounce rate affects SEO indirectly.

Do keyword research and analysis.

After finding seed keywords, find relevant keywords with Keyword Researching Tool to map websites.

Build the list of targeted keywords.

Create a category of keywords into the main topic of niche.

Make a list of columns of keywords, search volume and optimized content page of that keyword.

Find a gap in the keyword that is not optimized. 

Ex: italian recipes

Different urls for different target keyword pages.

Optimize with the most popular Keyword Research tools.

Google search console

Google keyword planner

Ubersuggest

Choose top relevant keywords.

Create a group of keywords, add in buckets for specific search intent.

Map keyword with a focused keyword to optimize content.

Avoid cannibalization of keywords which means competition with each other for search ranking.

Allot different pages for each keyword.

Optimize every page of the mapped keywords.

Robot.txt is a crucial part of SEO. It tells search engine spiders how they can crawl on websites.

Use robot.txt to disallow duplicate content

Allow to crawl on pages you want to indexed

Don’t use robots.txt file for sensitive information

Put the robots.txt in the root folder.

For robots.txt monitor file’s content to keep web pages updated

You can do SEO on your own but if you don’t see any results after six or more months. If the issue persists then you need to hire a professional SEO to fix the problem. SEO companies will find the solution and help you rank higher on the search engine result page.

A professional SEO company has expertise in SEO. Plus, they have the right tools to analyze the SEO of your website. These companies are more updated and adaptive to Google algorithms that help you achieve your goal faster. For long-term success, a professional SEO company is useful for brands. They will drive more traffic and revenues for your business.

SEO optimized websites have the ability to turn visitors into buyers. SEO makes websites rank higher on SERP that increase visibility. SEO brings traffic to your website for the specific keyword your audience is looking for. It comes handy to people who’re looking for products and services. The increased visibility increases leads and revenues. Also, a positive customer satisfaction enhances credibility that gives repetitive customers who recommend your product and services.

Google admitted that internal links are a ranking factor. It is good for users as well as search engine crawlers. Internal links will help search engines to understand your content deeply and consider its authenticity. Good internal links increase value and are important for SEO.

Schema data presents unstructured data of your content as structured data. It tells what the content on the web pages is about. That helps search engines to know your pages better and improve SERP ranking.

SEO competitive analysis is an analysis of content, keywords, backlinks and internal links of competitors’ websites. This analysis is important to understand the strategies of competitors in industries. This is crucial to develop SEO strategies for your website so you won’t be easily outranked by competitors.

Yes, SEO and website maintenance go hand-in-hand. Especially to increase traffic and thrive in competition, both of these elements are necessary for your business. Moreover, a good website design will improve ranking and customer satisfaction.